Introducing Xyla Explore

Xyla is Getting a Makeover

We are excited to announce a brand-new product to make analyzing your data easier: Xyla Explore.

Our reporting product has been reimagined to empower you, the mobile marketer. The UI is optimized to be easier to use in your daily routine, and performance improvements means your data load faster.

Xyla Explore also includes these exciting new features:

Fully Customizable Breakdowns

We've replaced our clunky, static charts with an intuitive data exploration interface. For the first time ever, you have direct access to reports that can be fully edited according to your needs. The charts function based off the same ad channel and MMP data, with the important addition of tags (more on tagging improvements later).

Group data to break down performance at multiple levels. Charts are instantly rendered according to the KPIs that you select, making it easy to gain insights and observe trends. All the charts also have local settings if you want to quick-adjust the date range or look at a different KPI.

Save Explorations

More than a sandbox, Xyla Explore lets you save your explorations so you can come back to them later. Name your exploration and configure it with unique groups, KPIs, and filters. Save your settings so when you return, your data is exactly the way you want. Or create multiple explorations so you can easily see your data at different levels without fiddling with settings.

Campaign Auto-Tagging

Tagging has always been an essential part of Xyla. The ability to tag and group campaigns is critical for gaining insights across ad channels. That's why we've improved our tagging system to make it easier than ever before to tag your campaigns.

Our new auto-tagging algorithm eliminates the manual tagging process by automatically identifying tags in campaigns. This is how it works:

1. You create a naming convention, with a unique identifier that lets the auto-tagging algorithm classify a campaign.
2. The auto-tagging algorithm parses your campaign names based on the naming convention settings.
3. The extracted tag values are applied to each campaign. All tags pull into Xyla Explore, so you can now visualize performance based on whatever tags you have applied.

As long as your campaigns match the naming conventions you set up, tags will never need to applied manually as long as your Xyla account is active.

Reporting Evolved

The Xyla Team has been working on these new features for quite some time, and we're extremely excited to get them out into the world! For our clients that have stuck with us this long, we thank you for your incredible graciousness. Everything we build is to make your lives as mobile marketers easier, and we look forward to hearing your feedback on these latest features.

Thanks for everything!