Your rules will automatically pause under-performing campaigns before they cause harm.
You define what "bad" performance is, ensuring your ad budget is protected from campaigns with poor ROI.
Rules can run every hour, even when you're not working.
Even after you log off, campaigns are adjusted and optimized - automatically, all the time.
High-performing campaigns automatically have their bids or budgets adjusted.
That means more of your ad budget spent on campaigns that give you the highest ROI.
Make rules that take action when campaign performance meets your requirements.
Set what KPIs to monitor, what actions to take, and adjust run frequency and lookback range.
The rules engine checks performance in real-time. If a campaign meets the criteria you set, actions are triggered automatically.
Rules can alter bids/budgets, or pause out underperforming campaigns.
A full history log shows you all the actions your rules take on campaigns.
Adjust the settings for your rules so they improve over time.